HOW TO START YOUR OWN BUSINESS FOR ENTREPRENEURS
Prentice Hall Business 2009

More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses. It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment.

It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this.

Of course for many, starting their own business is a lifestyle decision. It is an aspect of the growing trend away from full time employment to freelance or portfolio working. The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.


From the Back Cover

When you’re starting up, practical advice from an expert is like gold dust.

Having a great idea is not enough, you need someone who’s been there to tell you what it takes to really get your business off the ground.

How to Start Your Own Business for Entrepreneurs shows you how to:

* Get the basics right to make your business fly
* Create a bullet-proof business plan to get the backing you need to succeed
* Build a powerful brand, perfect for your business
* Master the day-to-day tasks, including the not-so scary financials

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

· No jargon, no theory – just practical advice you can implement today

· Written by expert entrepreneurs for entrepreneurs

· Full online support – templates, blogs, videos and much more

· Tips, tricks and examples to keep you way ahead of the competition

Robert Ashton has done it again and the timing is perfect.  He covers all the key topics around starting a business in a practical and comprehensive way, with lots of tips, case studies and apt quotations.  All you need.
George Derbyshire, Chief Executive NFEA (National Federation of Enterprise Agencies)

What Robert doesn't know about entrepreneurship isn't worth knowing.  Unlike other authors who are all about theory rather than practical advice, Robert gets straight to the point of what it takes to start and run a successful business.
Dan Martin, Editor, Business Zone.

This book is grounded in real world experience.  Robert Ashton has a rare gift for simplifying complex subjects and making them fun and easy to apply.  Action your learnings and enjoy your results.
Ian Christelow, Managing Director, Action Coach