I've long been sceptical about politics and only this year, joined a political party (Cooperative), but recent experience has proved to me that when an entrepreneur and a politician work together, the result can be amazing.
So when my friend and Labour politician Steve Morphew invited me to think about a community led response to Colman's Mustard leaving Norwich, I just had to get involved. The opportunity to focus community anger into something constructive was just too good to miss. Too many people just moan, but that gets you nowhere.
Norwich Mustard will be a community owned cooperative. It will be belong to people who care about Norwich, and I hope who like eating mustard too. Today's Eastern Daily Press tells the story and launches our crowdfunding appeal for funds to carry out a detailed feasibility study. That campaign is being match funded by a grant from Lottery funded Power to Change.
There will be a share issue this Spring and we hope, a trial batch of Norwich Mustard grown and processed locally. Then next year, when Colman's Mustard leaves the city, we will be planning to start full production.
The very successful Charles Burrell Centre in Thetford became possible when Steve and I had a similar conversation a year or so ago. I'm pretty sure that when politicians and entrepreneurs work together, amazing things can result. Is it time you saw politicians in a different light?
Oh and finally, here's that crowdfunder page for you to pledge your support.