Subjects
Understanding Big Society It’s a term you can’t really get away from and yet so many people are not quite sure what Big Society actually is. Robert helps participants to look beyond the jargon to discover their Big Society opportunity. Banish cynicism and eliminate fear. Let Robert inspire your people to become part of the future. Enterprise for Charities Public spending cuts, individual budgets and a growing demand for services mean that charities have to become more enterprising. But how do you reconcile commerce with compassion and money with mission? Robert has helped countless charities become more enterprising without compromising their values. Hear about how he did it and find out how you can do it too. Doing Social Enterprise Done properly, social enterprise can empower individuals, strengthen communities and enable passionate people to deliver sustainable change. But how can you make it real and sustainable? Robert is a popular adviser to social entrepreneurs, with lots of tales to tell. Discover how Robert’s approach to social enterprise has enabled others to succeed and can help you succeed too. Why Social Enterprises are Tomorrow’s Enterprises A fast moving, light hearted, practical session that highlights how many of the shortcomings of today's 'for profit' business model create real, immediate opportunities for those developing a social enterprise. Target audience: Social entrepreneurs, charity CEOs and Trustees wanting to build a social enterprise. Also entrepreneurs keen to become more socially responsible. What will it cover? • Why social enterprise is going to continue to grow and customer appeal; • Understanding what business you're in and who your real customers are; • A reality check on how clear your vision is and how deliverable the goals are; • Why success needs both passion and practicality, and how to balance the two; • How to avoid trying to be what you're not and how to build partnerships; • 10 top tips for today's successful social enterprise. How to Create a Killer Marketing Campaign Marketing can be murder. You’ve got a great product or service, but how can you spread the word? Advertising is expensive, cold calling makes you shudder. What’s the alternative? Let Robert give you the insider knowledge you need to create your own killer marketing campaign. Discover what to promote, where, when and how. Stop wasting money and start selling more! How to Start Your Business Most start a business because their career is not delivering the opportunities they deserve. Robert will give you an insight into the realities of starting and growing a business. He speaks from experience when he says; ‘starting a business is like having a baby; terrifying and exhilarating all at the same time.’ Join him and turn your dream into reality. Change Your Life Without Walking Over Hot Coals If you’re unhappy with your life but not sure why, you need to listen to Robert Ashton. In an entertaining way he explains why self help is about lots of short steps, rather than a few giant leaps. The US version of his book ‘The Life Plan’ is one of the USA’s top selling self help books. Hear him and find out why! Convincing Communication Convincing communication is not about doing things you find uncomfortable but about being comfortable doing the things that work for you. In this three hour, interactive and engaging Masterclass you will reflect on your values then define what value you offer others and why. Next you will discover how to communicate more convincingly and effectively. Business Tips to Bank on in Tough Times Even the darkest clouds have silver linings. But if you shuffle along feeling downbeat you’ll never spot them. In every economic downturn there are business winners. You can be one of them if you follow these 10 practical, simple business tips from Robert Ashton. In this session, popular business author Robert Ashton delivers some entertaining and powerful insight into weathering the storm during challenging times. Target audience: Anyone finding the current financial climate tough! Business owners, managers and anyone with a budget to manage and targets to hit. You will learn: • How trial and error can be better than lengthy preparation. • How to collaborate with others to mutual benefit. • How to get what you’re worth from your marketplace. • How to keep your head when those about you are losing theirs. • Five ways to win more customers without spending a penny! How to Sell You don’t need the gift of the gab to close a sale. In fact today people are more persuaded by passion than persistence. We all need to sell but few feel confident doing it. Discover how anyone can sell more confidently and effectively, without doing anything uncomfortable. Robert will explain the process and pass on his top tips gained over 30 years of successful selling. Sex and Business Success In our 21st century politically correct, sanitised society it's all too easy to forget just how important sex is to success in business. It's no coincidence that most sports cars are red or that Branson chose to call his company 'Virgin'. Sex sells, but what about those of us working in far from sexy markets? How can we all sex up our business propositions? How can we use the deepest of human instincts to commercial advantage? Target audience: Business owners and entrepreneurs who want to improve their customer appeal and better understand sales and marketing. Is it rude? Not at all. Robert uses metaphor, innuendo and strong images to illustrate his points. The adult content is appropriate and not offensive. What does it cover? • Why we are always human first and business people second; • How we are surrounded by sexual selling but don't actually notice; • Why relationships matter and how to make people feel good; • Where to draw the line between business and the bedroom; • Making business babies - collaboration: the 21st century business skill; • 10 ways to sex up your business proposition. |