Corporate social responsibility
CSR will be remembered as something people used to view as ‘nice to do’. Today social impact has become the most important element in the marketing mix. Unlike expensive advertising, today’s savvy corporate marketer sees an immediate, measurable return on investment.
Just as the Fairtrade movement has grown from niche to mainstream over the past decade, so now will social impact. Robert thinks of this as Fairtrade at home; changing the lives of the people your customers, staff and shareholders really care about.
A respected commentator on social entrepreneurship with an intimate knowledge of social need and an amazing network of contacts, Robert can introduce your company to opportunities that will do the job and probably cost less than you think. Why not challenge him to make your brands more popular and your people better connected with the wider world around them?
Robert sees ‘Big Society’ as a massive opportunity for the corporate world; let him show you how.