Five tips for budding entrants to the Dragon’s Den
Robert Ashton had five tips for entrants to the popular TV show......
1 The best businesses do what’s already being done, but better.
2 Understand what you really want. Money, choice, to change something. (Splashdown)
3 Investors want a sale within 3-5 yrs. Do you? If not, find another way to fund your business. Customers, suppliers, your mum?
4 Have a simple business plan that defines the deal on one page of A4
5 You’re pitching to the TV audience, not the Dragons – there are only five of them and millions watching!