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Robert's Views on Life, the Universe and everything he can't post on this website are now available here  

Kia Ora Rob have just purchased your book "The Life Plan"

"my wife and I are looking to enter the tourism trade and your book is helping us to organise ourselves in a much simplified way"

Te Miri & Te Awe Awe-Bevan (New Zealand)

THE PARADOX OF CHOICE, BARRY SCHWARTZ

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I heard Barry Schwartz speak at the RSA in London. An American academic, focused on ‘social theory’, his latest book is packed with thought provoking material that translates readily into a business context.

For example, he has proved that if you give your customers more choice, they will buy less. Discover the ‘peak end rule’, which means that however bad the experience, if it ends on a relative high, people will be more satisfied and might still come back for more! The book explores choice, regret and indecision. Read it and you will discover why by selling well you are actually improving your customers’ health!